Things that will expire and world events that will happen before your customer considers your service again.
Research has found out that a customer will avoid a service or a product for 2 years and more after a bad experience.
For scale on how long that would be, here’s an infographic detailing the food that will have rotten and the world events that would have taken place before a customer even begins to consider a company that gave them a bad experience:
To avoid users giving you the cold should for two years because of a single bad user experience, you can check out this comic of how not to suck at customer support.
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