What does Japan, the US, and Korea have in common? They’re the leading markets when it comes to mobile gaming and smartphone penetration. While this may seem like a good thing, that also means that they’re also leading the pack in terms of market saturation and maturation.
In short, competing as a developer in these markets may be just a little easier than if you were trying to get noticed in a mosh pit.
So today, we’re going to look at a country whose smartphone penetration and mobile gaming rates are silently and steadily on the rise: the country that’s leading the MENA (Middle East and North Africa) region in smartphone penetration rates and mobile gaming, Turkey.
For our last publisher interview, we interviewed Simon Zhu of Renren Games about publishing in the Chinese mobile market.
This time, the Mobile Game Hive team caught up with Taygun Alban, COO of EPIN and CEO of Plaython Publishing.